Sulake is a multi-million dollar multimedia company based in Helsinki, Finland in Habbo Hotel . It was founded by Sampo Karjalainen and Aapo Kyrölä .

Sulake's main focus is virtual worlds, casual multiplayer games and social networking. The corporation's CEO is Timo Soininen, also from Finland.

The company's first project, Mobiles Disco, was intended to promote a Finnish rap group called Mobiles in 1999. As the site grew in popularity, the (Finnish) rooms were swamped with foreigners, so an English international version was created.

This made Karjalainen and Kyrölä wonder about possibilities for financial success. It is believed that Dee 'Daisy' Edwards sold the rights to the early Habbo Coins brand back. The user was known daisy, from the United Kingdom hotel.

It was rumored that such rights were sold for nearly one million pounds, paid by investors within Sulake.

Sulake then sold the concept to the Finnish telecom giant Elisa Oyj through the advertising agency Taivas. In August 2000, Hotelli Kultakala (Hotel Goldfish) was launched as part of Elisa's portal, which is now the foundation release of Habbo Coins Finland.

Karjalainen and Kyrölä then created an online multiplayer game called Lumisota (Snow Wars).

The game is similar and is now what Habbo Coins 's Snow Storm game is based on. The game was a further success and became associated with Radiolinja, a Finnish telecommunications network, which Elisa Oyj has invested in.

Sulake then was approached by clients, such as Disney's Virtual Magic Kingdom and Coke Music, which is now known as MyCoke. Karjalainen and Kyrölä assisted their clients with these projects, but now Sulake's main focus is Habbo Coins.

It has been rumored that Sulake has suffered extreme losses within the past several years. The Chinese hotel brand was forced to close after high operation costs, and conflicts regarding shockwave in the Republic of China.